Dental Marketing ROI Calculator

Enter your numbers to estimate cost per new patient, first-year ROI, and how quickly each patient pays back. A rough estimate — see the note below on how it differs from what Dasher measures.

Your numbers

Your estimate

  • $200 Cost per new patient
  • +300% First-year ROI
  • 3.0 mo Payback per patient
  • $4,000 Lifetime value / patient
Annual marketing spend $60,000
Projected first-year value $240,000

Net first-year return: $180,000

This is a rough estimate. It assumes every new patient is worth your average and that spend maps evenly to patients. The real Dasher product computes ROI from actual attribution, per-treatment projection, and billed production in your PMS — tied to each marketing channel, not a single blended number. Use this to sanity-check; use Dasher for Dental to know.
How it's calculated
  • Cost per new patient = monthly spend ÷ new patients per month.
  • Projected first-year value = new patients per month × 12 × annual patient value.
  • First-year ROI = (first-year value − annual spend) ÷ annual spend.
  • Payback per patient = cost per new patient ÷ (annual patient value ÷ 12).
  • Lifetime value / patient = annual patient value × retention years.

See your real ROI, not an estimate.

Dasher ties every marketing dollar to booked production by channel and location — automatically. Book a fit check to see it on your numbers.

Book a fit check Read the ROI breakdown