Dasher pulls call tracking, dental PMS data, and SEO performance into one report — so agencies, DSOs, and multi-location groups can prove ROI from the first call to billed production, without the HIPAA headaches.
Every metric in Dasher rolls up from one funnel — and every funnel stage is tied back to the marketing channel that started it.
A new patient calls, fills a form, or shows up in your dental PMS. We capture the source, the channel, and the inquiry — including not-booked reasons.
The lead becomes a booked appointment. We track scheduled date, provider, and status — confirmed, completed, cancelled, or broken.
Procedures are auto-categorized into fourteen dental categories (Implants, Aligners, Crowns, Cleanings, and so on) using their ADA CDT codes.
Revenue from delivered treatment closes the loop. ROI by channel, by treatment, by location — all tied back to the lead that started it.
We didn't build "thirty integrations" so we could put logos in a row. We built the few that actually map to how a dental practice grows.
Syncs with Dentrix, Eaglesoft, and Open Dental. Pulls contacts, appointments, procedures (ADA codes), and transactions every 15 minutes — powering new patient counts, treatment categories, provider performance, and production revenue.
Monthly call analytics: booked vs. not-booked, opportunity score, source attribution, and not-booked reasons (insurance, pricing, language, out of area).
Per-call detail: recordings, transcripts, UTM attribution, and lead scoring. Merged with PMS data via phone matching so every call ties back to a patient.
Domain rating, backlinks, organic keyword visibility for the practice's site. Connects the SEO investment to actual lead volume.
Google Analytics 4 and Search Console integrations are wired into the data model and coming online next. See the full integrations list.
Every dashboard slices the same funnel a different way, and rolls up across every location. Send clients in to see live numbers, or let Dasher mail the highlights on a schedule.
30-day KPIs, ROI, active patient trend.
Lead funnels by channel and treatment.
Booked vs. not-booked, source breakdown, recordings.
Lead-to-appointment time, conversion windows.
Broken and cancelled appointments by provider and location.
Treatment summary by procedure category and provider.
Full funnel visualization with revenue at the end.
Build-your-own views — mix any metric or pull rows straight from a Google Sheet.
Drag to reorder. Toggle off the sections you don't need. Turn on approval workflow for agencies that want a second set of eyes before a report lands in a client's inbox.
Dental practices live and die by patient trust. Dasher treats every piece of PHI with the rigor it deserves.
Built with PHI handling as a first-class concern from day one — not retrofitted later.
Every credential and patient identifier protected end-to-end with industry-standard practices.
Sign a BAA with Dasher and operate with confidence that your dental data is governed.
Dasher proves what's working. When a practice needs the rankings and the website behind those results, our parent company SEO Brothers handles fulfillment — and Dasher closes the loop on ROI.
Dental marketing software pulls a practice's marketing and patient data — call tracking, the dental PMS, search performance, and ad spend — into one place so you can see which campaigns actually produce new patients and revenue. Dasher is reporting-focused dental marketing software: it ties every marketing dollar to chair-side production from a single funnel.
Yes. Dasher rolls every location up into one funnel while keeping per-location and per-provider breakdowns. DSOs and group practices use it to compare locations, spot underperforming spend, and report production by site without stitching spreadsheets together.
Every funnel stage — new lead, appointment booked, treatment delivered, production billed — is tied back to the channel that started it. Call tracking and form data identify the source, then phone and contact matching against your PMS follows that patient all the way to billed production, so ROI is measured on revenue, not leads.
Dasher integrates with Dentrix, Eaglesoft, and Open Dental, syncing contacts, appointments, ADA procedure codes, and transactions every 15 minutes. It also connects Patient Prism, CallRail, and Ahrefs. See the full list on the integrations page.
Dasher is built HIPAA-compliant by design, with PHI handled as a first-class concern from day one. Data is encrypted at rest and in transit, and Business Associate Agreements (BAAs) are available.
Yes. Reports are fully brandable, every section is toggle-able and reorderable, and an optional approval workflow lets a second set of eyes review before a report reaches the client. Dasher can email the highlights on a schedule or send clients into live dashboards.
Book a 20-minute fit check — we'll look at your locations, your stack, and whether we can tie spend to production. Or drop us a line.