Early access · Home services marketing software

Marketing software that ties spend to jobs and revenue.

Dasher pulls call tracking, field-service data, and SEO performance into one report — so agencies and multi-location home-services brands can prove ROI from the first call to billed revenue.

Home services reporting, from lead to revenue.

Every metric in Dasher rolls up from one funnel — and every funnel stage is tied back to the marketing channel that started it.

  1. 01

    New Customer

    Call tracking + FSM contact

    A new customer calls, fills a form, or shows up in your field-service software. We capture the source, the channel, and the inquiry — including not-booked reasons.

  2. 02

    Job Booked

    From your field-service software

    The lead becomes a booked job. We track scheduled date, technician, and status — confirmed, completed, or cancelled.

  3. 03

    Job Completed

    Service category from your FSM

    Completed jobs are auto-categorized by trade — HVAC, plumbing, electrical, drain & sewer, water heater, and more.

  4. 04

    Revenue Billed

    From your FSM invoicing

    Revenue from completed jobs closes the loop. ROI by channel, by trade, by location — all tied back to the lead that started it.

The data sources that matter to a home-services business.

We didn't build "thirty integrations" so we could put logos in a row. We built the few that actually map to how a home-services business grows.

ServiceTitan

Connect your ServiceTitan tenant to pull customers, jobs, and invoices — powering new-customer counts, job categories by trade, technician performance, and revenue. (Connection live; automated data sync rolling out.)

Housecall Pro

Connect Housecall Pro with an API key to sync customers, jobs, and invoices into the same funnel. (Connection live; automated data sync rolling out.)

CallRail

Per-call detail: recordings, transcripts, UTM attribution, and lead scoring. Merged with field-service data via phone matching so every call ties back to a customer.

Ahrefs

Domain rating, backlinks, organic keyword visibility for the business's site. Connects the SEO investment to actual job volume.

Google Analytics 4 and Search Console integrations are wired into the data model and coming online next. See the full integrations list.

Built for multi-location brands and the agencies that run them.

Every dashboard slices the same funnel a different way, and rolls up across every location and trade. Send clients in to see live numbers, or let Dasher mail the highlights on a schedule.

Eight sections. Every one toggle-able.

Drag to reorder. Toggle off the sections you don't need. Turn on approval workflow for agencies that want a second set of eyes before a report lands in a client's inbox.

  1. 01 Cover Page
  2. 02 KPI Summary
  3. 03 Marketing ROI
  4. 04 Lead Analytics
  5. 05 Pipeline Funnel
  6. 06 Performance Trends
  7. 07 Location Overview
  8. 08 Call Tracking

Where home services stands today.

We're building home services in the open. Here's exactly what's live now and what's rolling out — so you know what you're getting when you join.

Dasher measures it. SEO Brothers builds it.

Dasher proves what's working. When a business needs the rankings and the website behind those results, our parent company SEO Brothers handles fulfillment — and Dasher closes the loop on ROI.

Home services marketing software, answered.

Be first when Home Services goes live.

We're onboarding early-access home-services agencies and multi-location brands now. Join the waitlist and we'll reach out as data sync comes online.

Early access HVAC, plumbing, electrical & more No commitment