Data-backed benchmarks and analysis on dental and home-services performance, marketing ROI, and the software that runs it. Built from trusted public sources — and, over time, from what Dasher sees across businesses.
New patients per month, production per patient, case acceptance, marketing spend — the KPI ranges that tell you whether your practice is normal, ahead, or leaving money on the table.
Most practices track cost per lead, not cost per produced patient — so their marketing ROI is wrong. Here's the real math, channel by channel, with a worked example.
Revenue is a lagging number. These five operational metrics — from lead-response time to no-show rate — move before production does, and they're the ones worth monitoring weekly.
Cost per lead, call booking rate, average ticket, marketing spend — the KPI ranges that tell you whether your HVAC, plumbing, or electrical business is normal, ahead, or leaving money on the table.
Most contractors track cost per lead, not cost per booked job — so their marketing ROI is wrong. Here's the real math, channel by channel, with a worked example.
Revenue is a lagging number. These five operational metrics — from speed-to-lead to call booking rate — move before billed revenue does, and they're the ones worth watching weekly.
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