Home Services Missed-Call Cost Calculator

Every unanswered call is a lead you already paid for. Enter your call volume to see the annual cost — and what's recoverable if you push your answer rate to 85%.

Your call volume

Estimated cost of missed calls

  • $408,844 Lost revenue / year
  • $7,862 Lost revenue / week
  • 31 Missed calls / week
  • $251,596 Recoverable at 85% answer / yr
At your current answer rate$408,844/yr
At an 85% answer rate$157,248/yr

Answer 85% of calls and you recover $251,596 a year.

Why missed calls cost more than they look. You already paid to make the phone ring — at a Home & Home Improvement cost per lead near $91. A missed call wastes that spend and hands the job to whoever picks up next. This tool values only the missed calls you'd have booked, so it stays conservative. More on it in the leading indicators piece.
How it's calculated
  • Missed calls / week = inbound calls per week × missed-call rate.
  • Lost revenue / week = missed calls × booking rate × average revenue per booked job.
  • Lost revenue / year = weekly loss × 52.
  • Recoverable at 85% answer = annual loss now − annual loss if you missed only 15% of calls.

Stop paying for calls you never answer.

Dasher is built to surface answer and booking rates from your real call and job data — by channel and location. Join the waitlist to see it on your numbers.

Join the waitlist Read about leading indicators