Your estimate
- $125 Cost per booked job
- +380% First-year ROI
- $4.80 Revenue per $1 spent
- $900 Lifetime value / customer
Annual marketing spend $60,000
Projected first-year revenue $288,000
Net first-year return: $228,000
This is a rough estimate. It assumes every booked job is
worth your average and that spend maps evenly to jobs. The real Dasher
product is built to compute ROI from actual attribution and billed revenue —
tied to each marketing channel and trade, not a single blended number. Use
this to sanity-check; see
Dasher for Home
Services for the live version.
Want a closer look at SEO ROI? SEO Brothers' free
SEO Forecasting Tool
estimates the traffic, leads, and revenue of ranking for a keyword — and the
ROI of the spend to get there.
How it's calculated
- Cost per booked job = monthly spend ÷ booked jobs per month.
- Projected first-year revenue = booked jobs per month × 12 × average revenue per job.
- First-year ROI = (first-year revenue − annual spend) ÷ annual spend.
- Revenue per $1 spent = first-year revenue ÷ annual spend.
- Lifetime value / customer = average revenue per job × repeat & referral multiplier.