Dental Practice Benchmark Scorecard

Enter six numbers and see how your practice stacks up against benchmark ranges from ADA and industry data. Each metric is scored needs-work, typical, or strong.

Overall Solid, with upside
50%
Typical

Year-over-year change in new patients. ADA target: 10–15%/yr.

Typical

Owner net income ÷ collections. ADA HPI average ≈ 22%; 30%+ is strong.

Typical

Treatment $ accepted ÷ presented. Observed avg ≈ 45%; ADA target 75–80%.

Typical

Missed appointments ÷ scheduled. ADA target: ≤ 5%.

Typical

Patients lost per year. Top practices ≈ 7–8%; average 12–15%.

Typical

Hygiene patients rebooked before they leave. ADA target: 90%.

How to read this. Benchmarks are ranges, not verdicts — and a few (no-show and attrition rates especially) are industry estimates rather than primary data, so treat the bands as guidance. Some inputs, like net margin and recall, you can pull straight from your reports; others are easy to estimate. For the full context behind each number, see the Dental Practice Benchmarks breakdown.
Scoring & sources

Each metric scores 0 (needs work), 1 (typical), or 2 (strong); the overall percentage is your total ÷ the maximum. Thresholds:

  • New-patient growth — strong ≥ 15%/yr, typical 8–15% (ADA target 10–15%).
  • Net income margin — strong ≥ 28%, typical 18–28% (ADA HPI avg ≈ 22%).
  • Case acceptance — strong ≥ 70%, typical 45–70% (avg ≈ 45%, ADA target 75–80%).
  • No-show rate — strong ≤ 5%, typical 5–12% (ADA target ≤ 5%).
  • Attrition — strong ≤ 8%, typical 8–15% (top practices 7–8%, avg 12–15%).
  • Hygiene reappointment — strong ≥ 85%, typical 60–85% (ADA target 90%).

Sources:

  1. ADA Health Policy Institute — net income / billings
  2. ADA — Measuring Practice Success (growth, case acceptance, no-show & recall targets)
  3. Henry Schein One / Dental Intelligence — 2026 Catalyst Index (case acceptance)
  4. Levin Group Data Center via Dental Economics (patient attrition)
  5. DentistryIQ — hygiene reappointment by practice size

This is a snapshot. Dasher is the live version.

These bands are estimates from a few numbers. Dasher scores every one of these metrics from your real PMS and marketing data — updated continuously, by location. Book a fit check to see your true scorecard.

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